From June 26 to July 7, 2025, the art space B&C Maison d’Art is honored to present the solo exhibition ““Colors of the Northwest” by Phạm Huyền Kiêu — designer, creative strategist, Strategy Consulting Director at Experts in Action, Founder of Arts Journey, Editor-in-Chief of Locals Visual Arts, and Founding Member of The Design Alliance Asia. The exhibition features 20 lacquer artworks for interior decoration, officially opening at 6:00 PM on June 26, 2025.
About “Colors of the Northwest”
“Colors of the Northwest” is a collection of lacquer works created for interior spaces, yet it goes far beyond surface beauty. Beneath the shimmering layers of color and geometric structures lies a contemplative journey — where contemporary design enters into dialogue with traditional craftsmanship, and where emotions inspired by Vietnam’s Northwest region are distilled and retold through an abstract, minimalist, and profoundly Vietnamese visual language.
Within the works, circles, triangles, and diagonal lines — the vocabulary of basic geometry — appear anything but rigid. In the hands of a designer deeply devoted to the Northwest, they become visual tones, like parallel couplets suspended quietly between reality and imagination, between lucid reason and primal emotion. The restrained ethnic color palette evokes earth, mountains, mist, and sunlight — elements that shape the spirit of the highlands — yet they are interpreted through a contemporary lens, at once familiar and refreshingly new.
Phạm Huyền Kiêu believes:
“Visual art is not only to be viewed, but to be lived with. To reflect upon oneself.”
That spirit flows throughout “Colors of the Northwest” — where each piece does not impose emotion, but instead opens a quiet space for viewers to engage in inner dialogue, to find themselves within seemingly simple forms, colors, and structures.
With more than 30 years of experience in design, visual arts, and brand strategy, Phạm Huyền Kiêu has chosen a steady and understated path: uncovering beauty from fundamental geometry to tell deeply Vietnamese, deeply personal stories. Through continuous experimentation, he has developed a visual language rooted in graphic foundations, expanding into contemporary art applications and interior design, where aesthetic value always goes hand in hand with cultural depth.
The lacquer interior collection “Colors of the Northwest,” currently on view at B&C Maison d’Art, stands as one of the most representative achievements of this journey — a play of color and geometric form realized through perseverance, knowledge, and a profound love for Vietnamese identity.
If you are seeking a moment to slow down — a subtle yet refined expression of Vietnamese spirit — “Colors of the Northwest” may be a meaningful stop: a place to look, to listen, and to feel.
A space where art is not loud, yet deep enough to linger in the viewer’s mind long after leaving.
